Privacy Statement
Who We Are
SavoirClair is a sole trader business providing digital strategy and transformation tools, guidance, frameworks, and educational resources for senior leaders of mid-sized organisations.
Trading name: SavoirClair
Operated by: Lorraine Pestell
Business address: 14 Magnolia Court, Townsville, QLD 4814, Australia — to be updated with UK address post-relocation, anticipated mid-July 2026
Privacy enquiries: [email protected]
SavoirClair is currently operating under Australian jurisdiction and transitioning to UK operations in mid-2026. This Privacy Statement is written to meet the requirements of UK GDPR as the primary compliance benchmark — which represents the highest applicable standard across our target markets — and addresses the rights of individuals in the United Kingdom, European Economic Area, Australia, Canada, and other jurisdictions where we operate.
For the purposes of data protection law, Lorraine Pestell trading as SavoirClair is the Data Controller in respect of the personal information you provide to us.
What This Privacy Statement Covers
This Privacy Statement explains:
What personal information we collect about you and why
The legal basis on which we process it
Who we share it with and why
How long we keep it
Your rights in relation to your personal information
How to contact us or make a complaint
It applies to personal information collected through:
The SavoirClair website at savoirclair.com
Our opt-in and sales funnel pages
Our email communications
Any direct contact you initiate with us
This statement does not cover third-party websites or services that we link to. Those are governed by their own privacy policies, and we are not responsible for them.
What Personal Information We Collect
We collect only the personal information we genuinely need to operate our business and serve you well. The categories we collect are:
Contact and identity information Name, email address, and — where you choose to provide it — company name and job title or seniority.
Role identification When you opt in to receive our resources, we ask whether you are a business leader, an IT or technology practitioner, both, or neither. This helps us send you relevant content. It is not sensitive personal data under Article 9 of UK GDPR or equivalent legislation.
Purchase and transaction information Records of products you have purchased from us, including the product name, date of purchase, and price. Payment card details and payment processing are handled directly by our payment processors (currently PayPal; Stripe from mid-2026 onwards). We do not store payment card information on our own systems or on the Funnel Launch platform.
Email engagement data Whether you have opened emails we have sent, clicked links within them, or unsubscribed. This helps us understand what content is useful and manage our email list responsibly.
Technical and usage data When you visit our website or funnel pages, our analytics tools automatically collect certain technical information, including your IP address, browser type, device type, pages visited, and time spent. This information does not directly identify you and is used in aggregate to help us understand how our website is performing.
Communications you send us If you contact us by email or through a contact form, we retain those communications in order to respond to you and keep a record of our correspondence.
We do not collect special category data as defined by Article 9 of UK GDPR (such as health, racial or ethnic origin, religious beliefs, biometric data, or similar). We do not collect information from children; our services are directed at senior professionals and our website is not intended for anyone under 18.
How we collect your personal information
We collect personal information:
Directly from you, when you complete an opt-in form, make a purchase, contact us, or submit information through any SavoirClair page
Automatically, through cookies and analytics tools when you visit our website (see the Cookies section below)
From our platform providers, to the extent that Funnel Launch records technical data associated with your use of our pages and automations
We do not purchase personal data from third parties. We do not receive personal data from data brokers or marketing list providers.
Why we process your personal information and the legal basis for doing so
UK GDPR and equivalent legislation in other jurisdictions require us to identify a lawful basis for processing your personal information. Our lawful bases are as follows:
Contractual necessity When you purchase a SavoirClair product, we process your name, email address, and purchase record in order to deliver what you have bought and administer your access to it. Without this processing, we cannot fulfil our contractual obligations to you.
Legitimate interests We process email engagement data and website analytics data on the basis of our legitimate interests in understanding how our content performs, improving our materials, and managing our email list effectively. We have assessed that this processing does not override your privacy rights, given that: the data is used only internally; it is not shared with third-party advertisers; and it supports the delivery of content you have actively chosen to receive.
We also retain records of correspondence on the basis of legitimate interests, to enable us to respond to and resolve queries effectively.
We also retain records of correspondence on the basis of legitimate interests, to enable us to respond to and resolve queries effectively.
Consent We process your email address for marketing purposes — including sending you our lead magnet, nurture emails, and future promotional content about SavoirClair products — on the basis of your freely given, specific, and informed consent, obtained through our opt-in forms.
You can withdraw your consent at any time by clicking the unsubscribe link in any email we send you, or by emailing [email protected]. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.
We also rely on consent for any non-essential cookies we place on your device (see the Cookies section below).
Legal obligation We may process or retain your personal information where required to comply with a legal obligation, including tax and financial record-keeping requirements.
How we use your personal information
We use the personal information we collect to:
Deliver products you have purchased and provide any associated support
Send you the lead magnet or resource you have requested
Send you follow-up emails and, where you have consented, further content about SavoirClair's products and services
Understand how you engage with our content so we can improve it
Monitor and improve our website and funnel pages
Keep records required for tax and accounting purposes
Respond to enquiries and correspondence
Protect the security and integrity of our systems
We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.
We do not sell, rent, or trade your personal information to any third party.
Who We Share Your Personal Information With
We share personal information with a limited number of third-party service providers who process it on our behalf and under our instructions. These providers are our Data Processors. We have assessed their data handling practices and, where applicable, have entered into data processing agreements with them.
Product (Provider): Funnel Launch / LeadConnector (LaunchYou, GoHighLevel)
Purpose: Website, funnels, email marketing, automations, CRM
Location: USA
Basis for Transfer: Standard Contractual Clauses; EU-US Data Privacy Framework
Product (Provider): PayPal
Purpose: Payment processing
Location: USA
Location: USA
Basis for Transfer: Standard Contractual Clauses
Product (Provider): Stripe
Purpose: Payment processing
Location: USA
Basis for Transfer: Standard Contractual Clauses; adequacy decisions where applicable
Product (Provider): Google Analytics (GA4)
Purpose: Website analytics
Location: USA
Basis for Transfer: Standard Contractual Clauses; EU-US Data Privacy Framework
Product (Provider): Cookiebot (Usercentrics)
Purpose: Cookie consent management
Location: European Union
Basis for Transfer: GDPR-compliant; EU-based processing
Product (Provider): Microsoft 365
Purpose: Email, file storage, business operations
Location: Sydney and Melbourne, Australia
Basis for Transfer: Australian Privacy Principles compliance; processor under Microsoft's standard Online Services Terms
We do not share your personal information with any other third party except:
Where required to do so by law, court order, or regulatory authority
Where necessary to protect the rights, property, or safety of SavoirClair, our customers, or others
SavoirClair has no affiliate relationships. We do not share your data with marketing affiliates or referral partners because we do not operate an affiliate programme. This is a deliberate structural commitment, not an oversight.
Cookies
Our website uses cookies — small text files stored on your device — to make the site function correctly and to help us understand how it is being used.
We use Cookiebot to manage cookie consent. When you first visit our website, you will be presented with a cookie banner that explains what cookies we use and asks for your consent before any non-essential cookies are placed on your device.
Strictly necessary cookies These are required for the website to function. They include session management and security cookies. They do not require your consent.
Analytics cookies (GA4) We use Google Analytics (GA4) to collect aggregated, anonymised information about how visitors use our website — pages visited, time spent, and similar usage data. These cookies are placed only with your consent. You can withdraw consent at any time through the cookie preference centre on our website.
Marketing and targeting cookies We do not currently use marketing or targeting cookies. If we introduce paid advertising in future — which would require placing such cookies — we will update this Privacy Statement, revise our cookie banner accordingly, and obtain your explicit consent before any marketing cookies are placed. We will not introduce marketing cookies without clear notice and consent.
Social media links Our website includes plain hyperlinks to our LinkedIn and Facebook pages. These are standard links — not embedded widgets or live social media feeds — and do not cause third-party tracking cookies to be placed on your device by virtue of appearing on our pages.
How Long We Keep Your Personal Information
We do not keep your personal information for longer than we need it.
Data Type: Email marketing list (consented subscribers)
Retention Period: Until you unsubscribe or withdraw consent, after which we retain a suppression record to prevent re-contact
Data Type: Customer purchase records
Retention Period: 7 years (UK tax and financial record-keeping requirements; equivalent periods apply in Australia and other jurisdictions)
Data Type: Email correspondence
Retention Period: 3 years from last contact, unless an ongoing matter requires longer retention
Data Type: Website analytics data
Retention Period: 14 months (Google Analytics default; aggregated thereafter)
Data Type: Cookie consent records
Retention Period: 3 years (to demonstrate compliance if required)
International transfers of personal information
SavoirClair is currently based in Australia and transitioning to the United Kingdom. Our primary platform (Funnel Launch / HighLevel) operates servers in the United States.
When we transfer personal information outside the UK or EEA, we ensure appropriate safeguards are in place. For transfers to the United States, we rely on:
Standard Contractual Clauses (SCCs) — the mechanism approved by the UK ICO (International Data Transfer Agreements, IDTAs) and the European Commission for international transfers
EU-US Data Privacy Framework — where our processors are certified under this framework (HighLevel and Google are both certified participants)
You can request further information about the safeguards we have in place for any specific transfer by contacting [email protected].
Privacy & Data Protection Legislation
We share personal information with a limited number of third-party service providers who process it on our behalf and under our instructions. These providers are our Data Processors. We have assessed their data handling practices and, where applicable, have entered into data processing agreements with them.
Rights available under UK GDPR, EU GDPR, and Swiss nFADP:
Right of access — you can ask us to confirm whether we hold personal information about you and to provide you with a copy of it
Right to rectification — you can ask us to correct inaccurate or incomplete personal information
Right to erasure — you can ask us to delete your personal information in certain circumstances (for example, where we no longer have a lawful basis to hold it)
Right to restriction — you can ask us to pause processing of your personal information in certain circumstances
Right to data portability — where processing is based on consent or contract and carried out by automated means, you can ask us to provide your data in a structured, commonly used, machine-readable format
Right to object — you can object to processing based on legitimate interests or for direct marketing purposes; where you object to direct marketing, we will stop immediately
Right to withdraw consent — where we rely on consent, you can withdraw it at any time without affecting the lawfulness of prior processing
Rights available under the Australian Privacy Act: You have the right to access and correct personal information we hold about you, and to make a complaint to the Office of the Australian Information Commissioner (OAIC) if you are dissatisfied with how we have handled your information.
Rights available under PIPEDA (Canada): You have the right to access personal information we hold about you and to request corrections. You also have the right to withdraw consent, subject to legal or contractual restrictions.
Rights under US state privacy laws (California CCPA and equivalent): You have the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of any sale of your personal information. SavoirClair does not sell personal information. You will not be discriminated against for exercising your rights.
How to exercise your rights Contact us at [email protected]. We will respond within 30 days (UK/EU standard). We may ask you to verify your identity before processing your request. There is no charge for reasonable requests.
Security
We take the security of your personal information seriously. The measures we have in place include:
all data transmitted to and from our website is encrypted in transit (TLS/HTTPS)
access to our systems and accounts is protected by strong passwords managed through a dedicated password manager (Keeper)
our email platform (Microsoft 365) and Funnel Launch platform include built-in security controls appropriate to their respective categories of data
we do not store payment card details on our systems
No method of transmission over the internet is entirely secure. If you have concerns about the security of your personal information in our care, please contact [email protected] immediately.
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within the timeframes required by applicable law (72 hours under UK/EU GDPR where required).
Complaints
We would always prefer to resolve any concern directly. Please contact us first at [email protected] and we will do our best to address your concern promptly.
If you are not satisfied with our response, you have the right to complain to the relevant supervisory authority:
United Kingdom: Information Commissioner's Office (ICO) — ico.org.uk
European Union: Your national data protection authority — edpb.europa.eu/about-edpb/about-edpb/members
Australia: Office of the Australian Information Commissioner (OAIC) — oaic.gov.au
Canada: Office of the Privacy Commissioner of Canada — priv.gc.ca
Switzerland: Federal Data Protection and Information Commissioner (FDPIC) — edoeb.admin.ch
Changes to this Privacy Statement
We review this Privacy Statement regularly and will update it when our practices change — for example, when we introduce new services, begin using new technology, or when legislation changes.
When we make material changes, we will notify you by email if you are an existing subscriber, and we will update the "Last updated" date at the top of this page. The current version is always the authoritative one.
Minor changes (for example, updating our postal address after relocation) will be made without separate notification, and the updated date will reflect the revision.
Contact Us
For any questions about this Privacy Statement, to exercise your rights, or to raise a concern:
Email: [email protected]
Post: Lorraine Pestell trading as SavoirClair, [Address — to be updated]
We aim to respond to all privacy enquiries within 5 working days, and to complete any formal rights request within 30 days.
SavoirClair. In your corner, not in your chair.
© 2026 | SavoirClair™
